The Beginner’s Guide to 7 Types of Internet Marketing

The internet is used for everything, from shopping, entertainment, communication, to learning as more and more people are hooking up to internet connection. What businesses need to thrive in this digital age is easy internet marketing. Internet marketing is important because you reach potential customers while retaining old ones. 

Internet marketing helps businesses to target specific leads which drives traffic that brings interest to their business. Target leads can be met by different characteristics. If you are starting out and need to reach success, here is your beginner’s guide to 7 types of internet marketing. 

What Is Internet Marketing?

Internet marketing can be known by different names, digital marketing, online marketing, or web marketing. It is a term that is used for marketing activities that are done online. Internet marketing is no easy thing as it encover a wide range of different strategies and planning for example, social media marketing, influencer marketing, search engine optimization (SEO) and more. 

The 7 Types of Internet Marketing

Internet marketing covers more than one strategy as many can be utilized in order to achieve success. The 7 types of internet marketing complement each other and are often used together at the same time. 

1. Social Media Marketing

Social media marketing is the process of getting attention and sales with the use of popular social media platforms such as Facebook, Youtube, Instagram, or Twitter. Social media marketing can be split into two parts: organic (free) or paid. 

• Organic: Organic social media marketing focuses on building a community and strengthening relationships with consumers in their way to  engage interest and build customer loyalty.

• Paid: There are numerous ways for paid social media marketing to promote a business, and each platform has its own group of paid promotional options. Businesses can pay to promote their existing organic posts or create a dedicated Facebook ad tailored to your marketing objectives so that it reaches the right target audience. 

2. Search Engine Optimization (SEO)

Search engine optimization or SEO, optimizes websites and digital content to improve search engine rankings so that it increases the number of visitors to a particular website. SEO targets unpaid traffic rather than paid traffic. 

3. Content Marketing

Content marketing is a strategic process of creating, distributing, and promoting relevant online materials  so that it will attract, engage, and convert your target market into customers. Here are some common content marketing strategies. 

• Blog posts
• Videos 
• Industry reports and studies
• Infographics 
• Ebooks
• Podcasts
• Case studies
• Emails
• Webinars

4. Influencer Marketing

An influencer is a person with a huge following online and influencer marketing is working with an influencer in order to promote a product or service to their online followers.

Before, influencer marketing was for celebrities or well-known public figures but with internet marketing, influencer marketing is open for all and even micro-influencers are used to promote products or services to their followers. 

5. Affiliate Marketing

Affiliate marketing is another word for online referral marketing. A business will create a program that pays commissions to external websites or individuals for the traffic or sales they generate. Affiliate marketing enables internet marketers and influencers to earn money because they promote the products or services of another. 

6. Email Marketing

Email marketing is another form of internet marketing by directly sending emails to people to gain new customers or keep old ones. Email marketing campaigns usually start with a “lead magnet” where they bait customers in. The bait is typically a discount coupon or a particularly desirable piece of content.

7. Paid Advertising

Paid advertising is when ads are shown on popular search engines or social media platforms such as Facebook, Instagram or Twitter. Paid advertising is also called “pay-per-click” or “PPC” which means that the advertiser will pay a fee whenever their ads are clicked. 

What is the best Internet marketing?

Internet marketing is important because it goes along with how consumers make purchasing decisions. Internet marketing helps in building lasting relations with consumers and potential customers because of personalized communication, a huge shift away from mass marketing that was popular before. 

Here are the best internet marketing strategies:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Content marketing
• Social media
• Email marketing
• Web design
• Conversion rate optimization (CRO) 
• Reputation management