Waitrose to change aim on foods counters just after Sainsbury’s new closures

// Waitrose announces programs to improve its concentration on foods provider counters

// It will relaunch its fish and meat counter ranges on-line at the commencing of subsequent 12 months

// Waitrose reported it wanted to “reassure” suppliers and consumers about its contemporary food items counters

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Waitrose is set to maximize its emphasis on food items company counters just days soon after Big 4 grocer Sainsbury’s closed its equivalent meat, fish and deli parts.

The upmarket grocer will relaunch its fish and meat counter ranges on-line at the starting of following yr.

Waitrose stated that it wanted to “reassure” its suppliers and clients about its possess clean food items counters, pursuing Sainsbury’s closures previous week.

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Waitrose has presently launched 30 new traces throughout its counters considering that April and a quantity of other solutions and promotions are owing to be introduced in advance of Xmas.

The grocer reported its counters allow for it to deliver “skills, information and expertise” into its supermarkets to “improve customer experience”.

“Waitrose is renowned for its provider counters and they continue to be a key cause why lots of persons shop with us,” Waitrose group proposition director Jackie Wharton claimed.

“Having tripled our slot potential to in excess of 200,000 orders a 7 days, and in mild of amplified demand from customers for on the net this year, there is now a enormous prospect for us to offer you our counter vary on Waitrose.com and we’re fired up to relaunch it at the starting of next 12 months.”

Waitrose said it retained the greater part of its counters open up throughout the pandemic, which helped to “sustain lots of of our smallest British suppliers, who normally would not have experienced a route to current market this year”.

Previous week, Sainsbury’s warned that 3500 positions would go throughout the group amid strategies to shutter all of its meat, fish and deli counters, as properly as 420 standalone Argos merchants.

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