LG Electronics (LG) is delighted to announce a new collaboration with German artist Tobias Rehberger in time for Frieze London 2022 as it deepens its affiliation with the arts environment. Titled “Into the Maze,” the OLED-run installation worries viewers to “see and unsee” in a gravity-defying labyrinth of equally sculpture and technologies.
A Stunning Spectacle of Concealment
Motivated by dazzle portray, a camouflage procedure created for battleships by British artists throughout WW1, “Into the Maze” redefines both gravity and way. Revisiting the sample right after a initial introduction at the 2009 Venice Biennale, Tobias Rehberger leverages dazzle portray to produce a sculpture of disappearing photographs. Blurring objects into by themselves, colourful sorts appear equally obvious and concealed in a geometric paradox that leaves no one indifferent.
The art set up is partly shown on the special variety variable of the LG SIGNATURE OLED Tv R, an innovation created possible by LG OLED engineering. Amidst an array of designs and styles, the Tv screen rolls up to blend into its surroundings so rendering alone just about invisible. The video clip results in spatial optical illusions as it passes throughout the display prior to instantly returning to the sample of its history. German DJ Sven Väth contributed the musical score “NYX ” for the piece.
A person of the most influential German artists of his generation, Tobias Rehberger will work within just the realms of architecture, design and style, and their intersection with good arts. “I’m fascinated by the LG SIGNATURE OLED R,” says Rehberger. “It’s this abstract and minimal piece of household furniture that instantly turns into a hyper functional software. It is a hidden elegance that appears and disappears, just like in “Into the Maze.”
LG’s Deep-Rooted Determination to the Arts
LG Electronics has extended been a proponent of the intertwining of arts and technological know-how. The LG OLED Tv set has develop into a favorite with innovative and impressive forms globally. Its potential to seize the essence of the artist’s eyesight via vibrant and accurate shade copy, comprehensive with deep plaques and infinite contrast, helps make the LG OLED the supreme electronic canvas.
This year’s “Into the Maze” comes on the heels of thriving exhibitions spearheaded by the brand with artists these types of as Anish Kapoor and Barry X Ball (Frieze Seoul 2022), Kevin McCoy (Frieze NY 2022) and Damien Hirst (Frieze London 2021).
“LG’s partnership with the arts neighborhood is a normal extension of our want to use state-of-the-art engineering to enrich lives and push modify in the earth,“ states Kate Oh, Head of Property Leisure Marketing Communications at LG Electronics. “Working with Tobias is our most recent endeavor to function with LG OLED Artwork, run by our self-lit OLED Television set technology the place technological innovation conjures up and completes artwork.”
“We are delighted to proceed our collaboration with LG, with this year’s Frieze London marking 1 year of our partnership. LG’s impressive technique to each of our fairs displays the real potential of artwork and engineering, working with major artists to permit them to embrace new media. The collaboration with Tobias Rehberger genuinely promises to be a big vacation spot for guests to Frieze London this calendar year,” provides Simon Fox, CEO of Frieze. Tobias Rehberger’s “Into the Maze” will be on view at Frieze London 2022 from Oct 12-16 at the LG OLED Lounge.
©2022 Tobias Rehberger, LG Electronics (LG)
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