Sony Audio Names Christine ‘Seven’ Mosha to Critical East Africa Write-up

Sony Audio Amusement Africa has appointed Christine Mosha, regarded as “Seven,” to guide Promoting and Artist Advancement for the East Africa location.

Setting up with immediate impact, Mosha will construct out the company’s roster of area talent and amplify its global repertoire and current catalogue throughout the region from her base in Tanzania. She will report right to Sean Watson, Controlling Director, Sony Songs Africa.

“Seven has expended most of her life contributing to the African amusement industry. She is a passionate advocate for everything East Africa has to present the world,” said Watson. “For a amount of several years she has presently been a essential husband or wife to us, supplying distinctive insight into the nuanced ways of operating in East Africa, which is these a robust and vivid hub for songs in the continent. So we’re delighted to have her on board, aiding extend our East African roster of artists and showcasing our worldwide repertoire to new audiences.”

Mosha additional, “Sony Tunes has these kinds of a terrific record in the enjoyment marketplace globally, so to be a part of this corporation at this stage in my vocation feels like this kind of a great healthy whereby I can convey my practical experience and enterprise acumen to the firm as a complete. I am really thrilled about joining Sony Audio Africa search ahead to continuing to make a good impact in the enjoyment sector, not just in East Africa but throughout the continent.”

Mosha brings more than 15 decades of African enjoyment field working experience to the position and has labored closely with Sony Songs Africa for quite a few a long time. In 2017, she founded her have independent record label and talent management enterprise, Rockstar Africa, wherever she delivered professional success for a amount of East African artists like Woman Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz. Considering the fact that 2010, Mosha has also headed up Rockstar 4000 Music Entertainment, the very first independent pan-African songs company and articles, digital and occasions production community. There, she oversaw songs publishing, record offers and content licensing in partnership with Sony Audio Africa, including doing the job on the marketing campaign for the Fifa World Cup 2010 that took area in South Africa.

Mosha started her vocation in 2006 as a morning radio presenter, promoter and media-promoting expert at Clouds Media Team, a media conglomerate in Tanzania, ahead of shifting to MTV in 2005, where by she headed up A&R and Business in Africa, launching MTVbase in Tanzania.