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Klarna launches Livestyle, a stay vogue show driven by Bambuser’s Reside Movie Buying

STOCKHOLM, Nov. 30, 2020 /PRNewswire/ — Klarna, the major international payments supplier and searching provider, these days introduced the start of Livestyle, a are living fashion display powered by Bambuser‘s proprietary Are living Online video Searching technological know-how.

Because Bambuser’s launch of Dwell Video clip Searching in late 2019, the retail phenomenon has in a brief time turn out to be 1 of the most popular e-commerce traits and a challenger of conventional commerce, the two in-shop and online. 

Now Klarna and Bambuser have teamed up by launching Dwell Movie Procuring instantly in the Klarna app. Livestyle is the very first of its kind in the western globe and totally in line the firm’s profitable shift from a payment supplier to get treatment of the overall browsing knowledge.

While lots of dwell shopping activities target on revenue and promotions, Livestyle focuses on inspiring articles that adds benefit and engages viewers. The exhibit is led by the influencer and PR character Roshi Hoss, together with star stylist Sara Biderman. New episodes of Livestyle will be produced each and every week, and the exhibit will be frequented by various interesting guests and manner professionals.

Emilia de Poret, Trend Director at Klarna said: Stay purchasing is occasionally described as a Tv shop in spending plan structure, but Livestyle can somewhat be described as a Tv set store with additional almost everything. Sweden as a current market was speedy to catch up on reside purchasing, but so significantly we have only seen the commencing of this phenomenon. I believe it will go on to be a major pattern following year as nicely, but in a a lot more refined variety.

She carries on: “For viewers to stay in this rapid-paced format, it is essential to obtain the suitable equilibrium of inspiration and enjoyment to make the written content really feel plausible and attention-grabbing. I assume we have succeeded in this.

The very first period of Livestyle is built alongside one another with NA-KD, and the first episode will be broadcast on December 7 immediately in Klarna’s app and on NAKD.com.

Livestyle episodes:

  • December 7, 2020: Vacations Are Coming
  • December 14, 2020: Woman Creators (Kvinnliga kreatörer)
  • December 21, 2020: Late Night Present (Uppesittarkväll)
  • December 28, 2020: Craze Recognizing 2021 (Trendspaning 2021)
  • January 4, 2021: Back again to operate from dwelling (WFH)

Get hold of data
Maryam Ghahremani, CEO Bambuser | +46 8 400 160 02 | [email protected]

About Bambuser
Bambuser is a software corporation specializing in interactive are living movie streaming. The Firm’s primary product, Live Video clip Purchasing, is a cloud-centered program alternative that is made use of by shoppers these kinds of as worldwide e-commerce and retail corporations to host are living shopping ordeals on web sites, cellular applications and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm. Erik Penser Financial institution AB is Bambuser’s Accredited Adviser.

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