July 16, 2024


Learn new things

Klarna launches Livestyle, a live fashion demonstrate powered by Bambuser’s Reside Video clip Shopping | Information

STOCKHOLM, Nov. 30, 2020 /PRNewswire/ — Klarna, the leading world payments service provider and shopping assistance, today declared the start of Livestyle, a are living style clearly show run by Bambuser‘s proprietary Stay Online video Browsing technological know-how.

Considering that Bambuser’s start of Dwell Online video Purchasing in late 2019, the retail phenomenon has in a small time develop into one of the most popular e-commerce tendencies and a challenger of traditional commerce, both in-retailer and on line. 

Now Klarna and Bambuser have teamed up by launching Stay Movie Buying directly in the Klarna app. Livestyle is the initial of its variety in the western world and absolutely in line the firm’s productive shift from a payment service provider to consider care of the whole browsing working experience.

Whilst many stay shopping activities concentrate on gross sales and promotions, Livestyle focuses on inspiring content that provides worth and engages viewers. The demonstrate is led by the influencer and PR persona Roshi Hoss, alongside with star stylist Sara Biderman. New episodes of Livestyle will be produced each 7 days, and the show will be visited by many intriguing visitors and manner gurus.

Emilia de Poret, Vogue Director at Klarna said: Stay buying is in some cases explained as a Television store in spending budget format, but Livestyle can relatively be explained as a Tv set shop with more anything. Sweden as a market place was rapid to capture up on are living purchasing, but so far we have only found the commencing of this phenomenon. I feel it will continue on to be a huge trend upcoming year as nicely, but in a more refined type.

She proceeds: “For viewers to remain in this quick-paced format, it is essential to find the proper balance of inspiration and amusement to make the content material sense plausible and fascinating. I assume we have succeeded in this.

The initial period of Livestyle is created with each other with NA-KD, and the 1st episode will be broadcast on December 7 instantly in Klarna’s app and on NAKD.com.

Livestyle episodes:

  • December 7, 2020: Holiday seasons Are Coming
  • December 14, 2020: Feminine Creators (Kvinnliga kreatörer)
  • December 21, 2020: Late Night time Demonstrate (Uppesittarkväll)
  • December 28, 2020: Pattern Recognizing 2021 (Trendspaning 2021)
  • January 4, 2021: Back again to function from property (WFH)

Contact information and facts
Maryam Ghahremani, CEO Bambuser | +46 8 400 160 02 | [email protected]

About Bambuser
Bambuser is a software program organization specializing in interactive stay video streaming. The Company’s key item, Stay Movie Browsing, is a cloud-based mostly software program alternative that is utilised by shoppers these as world e-commerce and retail companies to host reside shopping ordeals on sites, cell apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm. Erik Penser Lender AB is Bambuser’s Certified Adviser.

This facts was brought to you by Cision http://information.cision.com

https://information.cision.com/bambuser/r/klarna-launches-livestyle–a-stay-fashion-clearly show-driven-by-bambuser-s-stay-online video-searching,c3246456

The subsequent files are obtainable for download: