STOCKHOLM, Nov. 30, 2020 /PRNewswire/ — Klarna, the top global payments supplier and buying company, these days declared the launch of Livestyle, a stay style show powered by Bambuser‘s proprietary Dwell Video clip Procuring technological innovation.
Because Bambuser’s launch of Stay Video clip Purchasing in late 2019, the retail phenomenon has in a short time develop into a person of the most popular e-commerce trends and a challenger of conventional commerce, the two in-shop and online.
Now Klarna and Bambuser have teamed up by launching Live Movie Procuring directly in the Klarna application. Livestyle is the to start with of its form in the western planet and totally in line the firm’s successful change from a payment provider to acquire treatment of the complete browsing working experience.
While lots of are living shopping gatherings concentration on profits and promotions, Livestyle focuses on inspiring content that provides price and engages viewers. The show is led by the influencer and PR personality Roshi Hoss, alongside with star stylist Sara Biderman. New episodes of Livestyle will be launched every 7 days, and the demonstrate will be visited by a number of exciting attendees and style gurus.
Emilia de Poret, Manner Director at Klarna said: “Are living searching is from time to time described as a Television store in finances format, but Livestyle can instead be explained as a Tv set store with more every thing. Sweden as a sector was brief to catch up on are living buying, but so much we have only viewed the commencing of this phenomenon. I believe it will carry on to be a major trend up coming 12 months as properly, but in a more refined variety.“
She carries on: “For viewers to stay in this rapid-paced structure, it is vital to locate the right stability of inspiration and enjoyment to make the material experience plausible and appealing. I imagine we have succeeded in this.“
The to start with time of Livestyle is produced jointly with NA-KD, and the to start with episode will be broadcast on December 7 directly in Klarna’s application and on NAKD.com.
Livestyle episodes:
- December 7, 2020: Holiday seasons Are Coming
- December 14, 2020: Woman Creators (Kvinnliga kreatörer)
- December 21, 2020: Late Evening Present (Uppesittarkväll)
- December 28, 2020: Pattern Spotting 2021 (Trendspaning 2021)
- January 4, 2021: Back again to work from house (WFH)
Call info
Maryam Ghahremani, CEO Bambuser | +46 8 400 160 02 | [email protected]
About Bambuser
Bambuser is a software program business specializing in interactive are living video streaming. The Company’s main item, Reside Online video Purchasing, is a cloud-dependent computer software option that is made use of by buyers these types of as international e-commerce and retail businesses to host reside buying encounters on websites, cellular applications and social media. Bambuser was established in 2007 and has its headquarters in Stockholm. Erik Penser Financial institution AB is Bambuser’s Licensed Adviser.
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