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Kellogg Staff on Six Continents Rise Up and Rally to Feed Individuals in Require for Globe Foods Working day

Fight CREEK, Mich., Dec. 16, 2020 /PRNewswire/ — Kellogg Organization (NYSE: K) now declared the success of its staff-driven system to help address foodstuff stability in recognition of World Foodstuff Day.

Encounter the interactive Multichannel News Release here:

Kellogg and its workforce arrived at more than 4.1 million people by food items donations, volunteerism and providing strategies – as very well as those who participated in enterprise-sponsored pursuits, these types of as on the web or in-store promotions and electronic events to learn far more about the issue of food security.

The variety of people today suffering from hunger is at an all-time superior in 2020 for the reason that of the COVID-19 pandemic. It’s expected that an extra 83 to 132 million persons will go hungry – and that’s on best of the 690 million individuals who now deal with starvation throughout the world.

Entire world Foods Working day was noticed Oct. 16, but Kellogg sponsored routines in the weeks ahead of and just after it.

Hundreds of Kellogg staff members, from the U.S. to Latin The united states to Europe and throughout Asia, rolled up their sleeves to assure much more kids and families were being getting fed and fulfilled by way of digital food items drives, fundraisers, socially distanced in-particular person meals collections and different other things to do.

“As a leading international foods business that addresses meals insecurity, Kellogg workers all-around the globe have when all over again stepped up to put their coronary heart and soul on screen to produce Improved Times for individuals in will need,” mentioned Steve Cahillane, Kellogg Company Chairman and CEO.

“And they did it in resourceful ways due to the limits of the pandemic. It was very inspiring to see our individuals occur collectively from areas all over the globe and rally for a prevalent goal. This function has hardly ever been additional significant as we try for a fantastic and just earth, where by individuals are not just fed, but fulfilled.”

  • In Europe, staff members in Belgium, Germany, France, Italy, Spain, Eire, the United kingdom and Russia participated in meals drives, held fundraising functions, and tuned in to virtual discussions about the situation of food insecurity. Kellogg partnered with shops in Belgium and Germany on promotions to donate foods and increase cash for nearby meals banking companies. In Russia, colleagues at the company’s Kutno producing facility donated meals and resources to aid a local orphanage. And in the Uk, the Wrexham plant crew aided provide 1,000 kilograms of foods to local starvation aid businesses.
  • In AMEA, staff members in South Africa mobilized to create #MyBetterDays times by assembling a lot more than 13,000 hampers filled with meals and deal with masks to distribute to family members in require in their communities. One Kellogg manufacturing manager from the Springs facility shared how the hampers assisted to deliver some a great deal-essential aid to people struggling with the consequences of the pandemic. You can read much more about his tale in this Social K blog. Pringles Asia Pacific collaborated with e-commerce purchaser RedMart, on a ‘buy a box, give a box’ marketing campaign to support frontline COVID-19 healthcare staff. Kellogg Korea, in partnership food and beverage business, Nongshim, collectively donated foodstuff and resources to the non-earnings firm, Boy or girl Fund Korea.
  • In Latin The usa, workforce participated in virtual volunteering functions, donated foodstuff and money to charity companions and made encounter masks and bags built of t-shirts for nearby food financial institutions to deliver their donations. In Mexico, employees volunteered at a school to instruct young children how to steer clear of foodstuff squander. The Latin The usa staff also developed a “Heart & Soul” podcast that showcased exterior companions speaking about meals insecurity.
  • In Canada, the group rallied from coastline to coastline to build #KCIBetterDays by securely providing hampers stuffed with cereal, masks and a be aware of encouragement to Canadians in have to have in their communities. Kellogg also partnered with its premier shopper, Loblaws, for an in-shop activation whereby for every box of cereal sold on Entire world Meals Working day at Loblaws Market place & Price reduction banners, Kellogg donated $1.00 (up to a optimum of $50,000) to President’s Decision Children’s Charity to aid combat childhood starvation.
  • In the United States, workforce donated to United Way and other charitable companions by way of Kellogg’s Much better Days marketing campaign and contributed to a quantity of functions, like virtual fundraisers in which business leaders and Kellogg’s Enterprise/Worker Resource Teams competed for best funds raised. Kellogg also partnered once once more with Amazon and Feeding The usa, this year web hosting a “Stream It Forward” advertising exactly where Amazon donated $1 for every hour of written content streamed in the Meals Community Kitchen area application on Fireplace Television set, pill and Echo Clearly show. Furthermore, for just about every participating Kellogg food ordered on Amazon.com during the marketing period of time, Kellogg donated 10 meals to Feeding The usa.

These endeavours add to Kellogg’s Improved Days world wide intent platform and motivation to generate much better days for 3 billion people around the globe by 2030.

About Kellogg Business
At Kellogg Company (NYSE: K), we attempt to enrich and delight the planet by way of food items and brands that matter. Our beloved manufacturers involve Pringles®, Cheez-It®, Specific K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Internet gross sales in 2019 had been somewhere around $13.6 billion, comprised principally of treats and comfort meals like cereal and frozen foods. Kellogg makes are beloved in markets all around the globe. We are also a company with Coronary heart & Soul, fully commited to making Better Times for 3 billion folks by the conclusion of 2030 through our Kellogg’s® Improved Days worldwide goal system. Pay a visit to www.KelloggCompany.com or www.OpenforBreakfast.com.

Perspective initial written content: http://www.prnewswire.com/information-releases/kellogg-workforce-on-6-continents-increase-up-and-rally-to-feed-individuals-in-want-for-earth-food-day-301193773.html

Source Kellogg Corporation