Japan’s Adastria Opens Next Niko And Style Shop in Shanghai

(Yicai Worldwide) Dec. 22 — Adastria opened a second store for its Niko And model on the Chinese mainland last weekend pursuing a superior-than-predicted performance by its to start with outlet, The Paper documented yesterday. The go marks a 2nd foray by the Japanese multi-brand name apparel enterprise into China following it was compelled to close down a former label because of to inadequate revenue.

Niko And’s first shop in downtown Shanghai was established up in 2019 and is expected to switch more than CNY100 million (USD15.3 million) this 12 months, mentioned Yoshiaki Kitamura, head of Niko And. Product sales ended up back to ordinary by April, in spite of the lessened footfall caused by the Covid-19 pandemic, and the retailer was making a earnings by June.

The firm programs to open up extra outlets in China’s main metropolitan areas, but not as several as other well-liked Japanese outfits brand names these types of as Uniqlo and Muji which operate close to 800 and 280 suppliers in the state, respectively.

Adastria, which is Japan’s 2nd most important apparel team after Yamaguchi-based Uniqlo, first entered China in 2009 with a brand selection retail store named “Collect Point” that rapidly grew to a chain of 40. Even so, the fashions lacked vitality and have been not able to maintain up with the speedy-paced advancement of China’s market place, Kitamura reported. The brand name has due to the fact exited the nation.

Adastria has more than 30 labels, which includes Niko And, World Operate and Lowrys Farm, and operates 1,400 merchants all over the world. It logged JPY222.3 billion (USD2.2 billion) in income in the 2020 fiscal calendar year to Feb. 29.

Editor: Kim Taylor