IGI Debuts “Shop with Self-confidence” Campaign & Giveaway

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NEW YORK, Dec. 18, 2020 /PRNewswire/ — The Global Gemological Institute (IGI), the world’s greatest impartial gemological laboratory, these days unveiled its “Shop with Confidence” marketing campaign and diamond earring giveaway with a billboard in Occasions Sq.. The ad will look on the NASDAQ display screen from 8 a.m. to 11 p.m. ET and will enhance that consumers can make high-quality jewelry purchases with relieve recognizing that the diamond or gemstone has been certified by IGI. To kick-off the marketing campaign that will proceed into 2021, IGI is launching a contest to gain a $2,500 pair of pure or lab-grown diamond earrings – a selection customers make when entering the giveaway. Accredited by the Institute, the studs will be supplied to a single lucky winner to proudly have on or share with their liked a person, backed by the self-confidence from the industry-main authority for certification and grading.

“In 2020, on common,10,000 customers a day purchased a piece of jewelry that IGI certified,” noted IGI North American President Avi Levy. “Despite the headwinds that this year sent, we at the Institute are not only content to see purchasers proceed to make these sentimental purchases for their considerable many others, but that IGI presented shoppers with self confidence to make educated, dependable getting decisions.”

IGI’s 45-yr background of instilling self confidence in purchasers begins with its environment-course evaluation and grading of great jewelry, gemstones, natural diamonds, and lab-grown diamonds, delivering the community with reliable peace of intellect for valued jewelry. Each and every piece certified by the Institute is accompanied by an IGI report that outlines particulars of the jewellery, together with the all-essential 4Cs (lower, clarity, coloration and carat pounds) and is graded with the rigid intercontinental criteria and safety capabilities for which IGI is recognised. The prevalent language of rely on in the gemological entire world, a certification from IGI makes it possible for clients the extra transparency essential to get jewelry with self-assurance – the Institute’s fifth C.

“Since 1975, the Institute has been a reliable useful resource for individuals when purchasing high-quality jewellery and gemstones by offering them with assurance through trustworthy grading and analysis steps,” remarked IGI CEO Roland Lorie. “Notably, for the earlier 15 decades, the Institute has furthered its dependability by providing lab-developed diamond training and certification to people — the initially gemological institute to do so.”

The Institute’s prominence in certifying lab-developed diamonds traces back again to 2005. A cornerstone in programming throughout all 24 of its destinations, IGI anticipated the increasing demand for lab-grown diamonds and trailblazed its education and awareness to the community. Buyers can belief that laboratory-produced items qualified by IGI are backed by the longest standing industry abilities, enabling them to store with self-assurance for any piece of high-quality jewelry.

For a prospect to gain the diamond earrings, please check out https://www.igi.org/self-confident, where detailed phrases and disorders are specified. For much more details about IGI and its companies, be sure to check out www.igi.org.

About IGI
The Global Gemological Institute (IGI) has 24 laboratories in all key diamond and jewelry centers around the world. For 45 years, IGI has offered the fine jewelry neighborhood and individuals with a broad range of companies together with impartial diamond grading reports, colored stone experiences, identification and appraisal reviews, diamond authentication and attestation of origin, laser inscription expert services, as perfectly as the issuing of the classic jewellery identification report. No matter of spot or marketplace, an genuine IGI Report is the common language of rely on and self confidence in the gemological earth.

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Resource Intercontinental Gemological Institute