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Bumble Bee Seafoods Awarded by NOSH.com for Best New Packaging Re-Style and design of 2020

SAN DIEGO–(Organization WIRE)–Dec 21, 2020–

Bumble Bee Seafoods has been acknowledged by NOSH.com ’s once-a-year “Best Of” Awards for the bold and fresh new re-design of the brand’s legendary tuna cans, pouches and snack kits. Each individual yr, NOSH’s yearly “Best Of” Awards are introduced to honor the providers, makes, men and women, items, strategies and tendencies that are shaping the foodstuff field.

This push launch functions multimedia. Perspective the full release in this article: https://www.businesswire.com/information/home/20201221005110/en/

Bumble Bee Seafoods Awarded by NOSH.com for Most effective New Packaging Re-Design and style of 2020 (Picture: Business Wire)

“Our new offer structure is truly a reflection of what our buyers advised us they wanted,” discussed Amanda Baiada, Director of Integrated Promoting at Bumble Bee. “Consumers questioned for packaging that would make it easier for them to shop with an emphasis on messages about flavor and wellbeing and wellness advantages.”

The deal re-design and style was developed by San Diego’s Bex Makes. Bumble Bee and Bex Makes commenced get the job done on the re-style in June 2019 with a sequence of consumer aim groups. The new style capabilities the slogan “Bee Perfectly for Life” as a nod to the brand’s re-imagined health and wellness positioning and to the bright future of the organization. The new package started to debut on grocery retail outlet shelves in April 2020.

“With the new design and style, we aimed to honor the heritage of what Bumble Bee has stood for, but also take into account how the enterprise is expanding and innovating,” stated Becky Nelson Dahl, Companion at Bex Models. “Bumble Bee needed to refresh and modernize the deal to make the products pop on the shelves.”

The new deal design and style is part of a sequence of strategic investments that the 120-calendar year-aged seafood corporation has built this calendar year on a bold journey of model transformation. Around the summer time, Bumble Bee showcased the new design in a floor-breaking new television and electronic promoting campaign identified as “ Yes! Bumble Bee!,” the initial important promoting campaign for the brand name in yrs. The campaign centers on touting tuna’s lots of positive aspects and inquiring buyers rethink the approaches they ordinarily applied Bumble Bee’s goods.

The NOSH.com award follows on the heels of Bumble Bee’s appointment as a “ 2020 Major Place of work ” by the San Diego Union-Tribune, for the second consecutive 12 months.

ABOUT THE BUMBLE BEE SEAFOOD Firm

The Bumble Bee Seafood Company is passionately pursuing its intent of feeding people’s lives by the power of the ocean. The legendary 120-calendar year-previous fishing corporation continually aims to supply delightful, healthful and affordable food to customers even though doing work tricky to locate new methods to safeguard the ocean and individuals that rely on it. Bumble Bee is firmly anchored in a dedication to join the earth to the ocean by re-defining sourcing, creating and savoring items from and motivated by the ocean.

Bumble Bee’s total line of seafood and specialty protein merchandise are promoted in the U.S., Canada and more than 50 markets globally under main models including Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Beach front Cliff®. For more details about the company, pay a visit to TheBumbleBeeCompany.com. For products info, check out www.BumbleBee.com.

Perspective resource model on businesswire.com:https://www.businesswire.com/information/household/20201221005110/en/

Call: Liz Conant

FleishmanHillard

[email protected]

916-492-5333

Key phrase: CALIFORNIA UNITED STATES NORTH The us

Market Keyword: Internet marketing PACKAGING Marketing RETAIL COMMUNICATIONS Manufacturing Foodstuff/BEVERAGE

Supply: Bumble Bee Seafood Firm

Copyright Business Wire 2020.

PUB: 12/21/2020 12:00 PM/DISC: 12/21/2020 12:00 PM

http://www.businesswire.com/information/property/20201221005110/en