June 25, 2024


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Brothers glance to increase “Uber Eats of clothes”

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A GQ magazine transformed Kree Willyumz’s existence.

As a middle schooler developing up in Gloucester County, he experienced suicidal ideas. His look — braces, glasses, a bit obese — bothered him.

But when he observed Michael Jackson on the magazine’s go over and flipped by way of the internet pages to see other well-dressed males, he resolved to concentrate on his type.


Willyumz, now 27, started getting compliments at university and even from strangers whilst he was hanging out with his friends.

“This middle-aged woman just appeared at me for at least like 5 minutes,” he said, recalling an incident that occurred at the mall. “All the sudden, she grabs this person, pulls him in excess of to me and says, ‘I want you to gown extra like him.’”

Significant college classmates would fork out Willymuz to go procuring for them. He believed of it as a interest, until eventually his more mature brother, Keith Reed Jr., pitched an concept to convert Willymuz’s fashion sense into a enterprise.

In 2014, the brothers released The Journi, a luxurious assistance that allows prospects to have apparel delivered to them, or transported to and from a tailor.

“We desired to be like the Uber Eats of garments,” Willymuz said.

The start out-up focuses on pace and convenience. Clients can get exact same-working day supply in 30 miles of Center Metropolis.

It is a practically 7-working day-a-week occupation for the brothers, who are the firm’s only workers. They get the job done out of a van and an business near Town Avenue in the Wynnefield Heights segment of West Philadelphia.

The Journi partners with significant-close outlets and tailors. Buyers variety from actors and styles performing on image shoots to lawyers, medical professionals, corporate executives and other working experts who do not like to shop for themselves.

Company dipped at the onset of the novel coronavirus pandemic, as events ended up cancelled the brothers misplaced out on a gig with 20th Century Fox.

a man standing in front of a building: Keith Reed Jr. (left) and Kree Willyumz established The Journi in 2014. PHOTO: Provided

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Keith Reed Jr. (remaining) and Kree Willyumz set up The Journi in 2014. Photo: Furnished

On the other hand, the courier model ended up doing work in their favor, Reed stated, simply because customers ended up nervous about procuring when shops reopened.

“You don’t want to go out. No trouble. We’ll choose treatment of that for you. Very substantially, we’ll set our life at risk for you,” Reed, 32, explained 50 %-jokingly.

The Journi also presents design and style consultations, and Willymuz was capable to set alongside one another outfits with consumers pretty much.

“For some odd motive, persons continue to preferred to gown up whilst they were being in the property,” he claimed.

Willymuz explained his style as assorted. Some days, he’ll break out the match and tie. Other times, he goes everyday and puts on a T-shirt.

“The primary thing that I saw which I liked about styling was viewing people’s reaction and making them finally see the inner splendor in just on their own, and that’s when we determined to connect with ourselves The Journi,” he reported.

“Because it virtually does just take a journey for you to come across that self-love and self-self-assurance,” he included.

Willymuz thinks that, when anyone finds that self confidence, it allows them to glow.

“As I progressed on, I acquired that it’s much more so not about how you glance, it is far more so how you make it glimpse,” he said.

The write-up Brothers look to improve “Uber Eats of clothes” appeared first on Metro Philadelphia.

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