Birks Team Provides Small business Update

Birks Group Offers Small business Update

Birks Group Inc. (the “Company” or “Birks Group”) (NYSE American: BGI), these days delivered a organization update.

As of December 11, 2020, 22 of the Company’s 29 outlets across Canada are opened and serving clients in accordance with the directives of regional govt and community wellbeing officers. As a final result of provincial limits to handle the “second wave” of the COVID-19 pandemic, the Company’s Winnipeg retailer is currently temporarily shut for in-person browsing till even further detect and six of the Company’s Ontario suppliers, together with its Bloor avenue flagship retail outlet, are also quickly shut for in-human being purchasing, for what we count on to be a bare minimum of 4 weeks ending on December 22, 2020. Nonetheless, all of the impacted stores keep on being accessible for Concierge Services (in excess of the telephone) and curbside pickup.

On top of that, in buy to far better serve its customers following new and evolving limitations bordering in-retailer procuring across the region, the Corporation is happy to announce that it has additional digital appointments to its Concierge Services throughout Canada, supplying individualized video searching providers from residence. Stores at this time below lockdown have been outfitted with the proper hardware to conduct significant-top quality video appointments and product shows.

Mr. Jean-Christophe Bédos, President and Chief Executive Officer of Birks Team, commented: “For those people purchasers who like to shop from house, our digital concierge support is in a position to present elevated support over online video chat. Consumers will have the choice to ebook a personal appointment with a Maison Birks sales specialist who can aid with everything from determining that fantastic holiday getaway gift to picking an engagement ring.”

Birks Group also introduced that it has acquired affirmation from the NYSE American LLC (“NYSE American”) on December 9, 2020 that the Organization was not in compliance with the continued listing requirements established forth in Portion 1003(a)(i) of the NYSE American Business Manual (the “Company Guide”). That section applies if a listed corporation has stockholders’ equity of much less than U.S. $2. million and has documented losses from continuing functions and/or internet losses in two of its 3 most the latest fiscal yrs.

Birks Group can regain compliance less than Segment 1003(a)(i) of the Company Tutorial, as well as below Area 1003(a)(ii), as formerly disclosed, beneath the compliance prepare accepted by NYSE American on October 22, 2020, which granted the Corporation an extension for its ongoing listing until eventually February 6, 2022. The Enterprise is not necessary to post an more strategy to NYSE American with respect to Portion 1003(a)(i). Receipt of the recognize does not influence the Company’s small business, operations, money or liquidity issue, or reporting necessities with the Securities and Trade Fee.

About Birks Group Inc.

Birks Team is a main designer of wonderful jewelry, timepieces and items and operator of luxurious jewellery outlets in Canada. The Firm operates 26 shops below the Maison Birks model in most significant metropolitan marketplaces in Canada, a single retail area in Calgary beneath the Brinkhaus brand name, 1 retail spot in Vancouver operated beneath the Graff model and a person location in Vancouver under the Patek Philippe manufacturer. Bijoux Birks great jewelry collections are also offered by Mappin & Webb and Goldsmiths spots in the United Kingdom in addition to quite a few jewellery shops throughout North America. Birks was established in 1879 and has develop into Canada’s leading retailer and designer of high-quality jewelry, timepieces and gifts. More info can be found on Birks’ internet website, www.birks.com.

Consumers can agenda appointments online at https://www.maisonbirks.com/en/digital-appointment. The Concierge Support is also available by cellphone at +1 (855) 873-7373 and e-mail at [email protected]. Clients can carry on to store online 24/7 at MaisonBirks.com and gain from complimentary transport across Canada.

Ahead Searching Statements

This press release incorporates sure “forward-looking” statements. Presented such statements consist of numerous threats and uncertainties, genuine final results may vary materially from those people projected in the ahead-searching statements and no assurance can be given that we will fulfill the outcomes projected in the forward hunting statements. These pitfalls and uncertainties consist of, but are not confined to the next: (i) the magnitude and size of financial disruption as a consequence of the around the world COVID-19 outbreak, which includes its impact on macroeconomic ailments, commonly, as effectively as its effects on the outcomes of functions and economical situation of the Corporation and the trading price of its shares, (ii) financial, political and marketplace situations, together with the economies of Canada and the U.S., which could adversely have an impact on the Company’s enterprise, functioning results or economical issue, such as its profits and profitability, by means of the influence of alterations in the actual estate marketplaces, improvements in the fairness markets and decreases in purchaser self-assurance and the associated changes in client paying patterns, the impact on keep site visitors, tourism and profits (iii) the impact of fluctuations in overseas trade premiums, raises in commodity price ranges and borrowing prices and their linked effects on the Company’s costs and fees (iv) the Company’s ability to preserve and acquire ample sources of liquidity to fund its operations, to reach planned revenue, gross margin and net income, to retain charges small, to put into practice its company approach, sustain interactions with its main sellers, to mitigate fluctuations in the availability and costs of the Company’s products, to compete with other jewelers, to realize success in its advertising and marketing initiatives, and to have a productive shopper service application (v) the Company’s ability to execute its strategic eyesight and (vi) the Company’s capability to attain compliance with the NYSE American’s continued listing benchmarks in just the essential time body. Facts about components that could cause precise success to vary materially are established forth beneath the captions “Risk Factors” and “Operating and Financial Review and Prospects” and somewhere else in the Company’s Annual Report on Type 20-F submitted with the Securities and Trade Fee on July 8, 2020 and subsequent filings with the Securities and Trade Fee. The Company undertakes no obligation to update or release any revisions to these forward-searching statements to replicate activities or situation just after the date of this assertion or to replicate the occurrence of unanticipated functions, apart from as needed by legislation.

Business:

Katia Fontana

Vice President and Chief Fiscal Officer

(514) 397-2592

For all push and media inquiries:

OverCat Communications

Audrey Hyams Romoff, [email protected], (647) 223-9970

Gillian DiCesare, [email protected], (647) 223-5590

Chelsea Brooks, [email protected], (289) 221-6006

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