In today’s world of eCommerce, it is no longer enough to have just a website.
In fact, you need more than just a website if you want to stand out from the crowd. To start your eCommerce store, ensure that your current design has all the latest features and functionalities. Otherwise, you will lose out on potential customers and sales. Customer retention is one of the most challenging things eCommerce businesses face nowadays.
It’s also one of the most critical factors for any business to succeed in 2022 because customer loyalty can change depending on how well the websites they visit meet their needs.
Therefore, businesses must keep up with trends to stay ahead of the competition. Ecommerce designs have come a long way from simple online storefronts where you display products through images and text descriptions. Today’s ecommerce design has grown into something that involves much more than just selling product listings; it requires an entire suite of tools that help optimize the user experience across multiple platforms while still allowing customers access to their favorite items.
So if you want your ecommerce design website to be 2022-ready, here are some tips:
1. Your site should load within 2 seconds.
It’s no secret that speed affects your bottom line.
A recent study found that websites that load in 2 seconds or fewer perform up to 12% better than sites that take longer to load. It’s also no secret that customers have very little patience for slow-loading websites, which is why speed is one of the most essential factors in ecommerce design.
In fact, a slow-loading site can cost you sales and even search engine rankings.
2. Focus on mobile-first design
Mobile-first design is a new trend in ecommerce design.
In fact, it’s the future of web design and an essential part of your strategy to stand out from the crowd in 2022. Mobile-first design means designing for mobile devices, which means considering how your website looks and works on small screens (including tablets) before addressing desktop designs.
Why should you focus on mobile-first design?
Mobile-first design is vital for SEO—it makes sure that Google can crawl all pages on your site easily and quickly. It is essential for usability—it ensures that visitors won’t have difficulty reaching what they’re looking for or filling out forms on their phones or tablets. It also increases conversion rates because people are more likely to complete transactions when it’s convenient for them to do so.
3. The design should be unique
You want your website to be unique, not like everyone else’s.
You don’t want your visitors to feel like they’ve already seen your site somewhere else. Avoid using templates and stock photos, videos, and other elements. Your design should always be 100% customized for your business with original content from top to bottom.
Don’t use stock icons or patterns either—no one will think they’re yours when they see them again later on another website. Therefore, we advise you to hire an ecommerce web design company to make your site unique.
4. Only use high-quality photos
If you are selling a product, make sure the images of your products are clear, high-quality, and relevant to the product or service.
It is also essential to ensure they are not too small or too large. If you have an image that is too small, users will have trouble seeing what it is, and if they do see it, they won’t get a good enough look at it to understand what it is. If an image is too large on-screen, users may scroll past it or zoom out to see more of the page without having to keep scrolling back up (or zooming in).
Images should be around 600×600 pixels in size, giving them enough detail without taking up too much room on the screen.
5. Your website must be optimized for SEO.
It’s no secret that SEO is a must for any ecommerce business, but it’s also not a one-time thing.
If you’re going to invest in SEO, then you need to take a long-term approach. SEO is not just about keywords and content—it’s about creating an overall strategy that will help boost your search engine rankings. When people search for products they want on Google or Amazon (or any other search engine), they look for the best possible options based on their unique criteria—including price, reviews, shipping charges, and more.
A well-designed website isn’t enough; you need to optimize it so people can find what they’re looking for faster than ever.
6. Use attractive CTA buttons.
You’ve probably heard the phrase “the money’s on the list.”
Well, with ecommerce design and conversion optimization, your call-to-action buttons are where all that money is. That’s why we’re going to go over some best practices for creating CTAs that convert—and then we’ll talk about what happens when those CTAs aren’t working as well as they should.
First things first: make sure your CTA buttons are big and bright!
Bigger buttons get clicked more often than smaller ones, so make sure yours are at least 48×48 pixels on desktop screens and 44×44 pixels on mobile devices. Make them pop against the rest of your page design by using contrasting colors or highlighting them with an outline or border if possible. If you can’t fit a full-size button on one line because of limited space or other factors like a logo or header text above it, consider splitting up each actionable item into its own line instead (e.g., “Shop Now” followed by “View Cart”).
Next up: where should you put these essential elements?
Research shows us that putting CTAs above the fold (or closer to eye level) increases conversions by 7%—so use this knowledge wisely if you want maximum results from every single click. But don’t stop there; test different placements based on device type and user behavior before deciding which option works best for each scenario, so no opportunity goes wasted!
Finally, make sure everything else works out too!
From clear calls-to-action (i.e., ones with succinct statements like “Shop Now” instead of lengthy descriptions such as “Explore our extensive selection of women’s clothing today”).
If you’re still wondering how to stand out from the crowd of eCommerce websites, this article should help you find an answer. We’ve given you six ways to do just that: speed up your site’s load time and add unique elements.You can also hire an ecommerce website designing company to help you set your site if these tips are demanding.