What to expect in martech in 2023 and how to harness it to your advantage

2023 will be a fascinating but complicated 12 months for advertising and marketing.

Macroeconomic headwinds are colliding with mounting consumer anticipations for far better digital encounters. Martech stacks are consolidating below financial force. Still at the similar time, key improvements with generative AI, initial-occasion/next-get together info, ecosystem techniques, and fragmenting media channels are driving crucial alterations to marketing’s electronic abilities.

On December 6 at 11am EST — 5pm CET and 8am PT — Frans Riemersma and I will give the most authoritative look at of the present point out of martech, the key traits that will outline the marketplace in 2023, and suggestions for how to prosper in this hypercompetitive, tech-driven advertising natural environment.

Join us for a wholly free, motion-packed 60 minutes in Martech for 2023: The (Genuinely) Huge Photograph, wherever we’ll share with you:

• A deeper and a lot more useful watch of the 2022 Marketing and advertising Technologies Landscape, now augmented by info intelligence from G2 and Clearbit
• Benchmarking insights from hundreds of martech stacks, aiding you comprehend how you stack up in opposition to your friends
• Investigation of the most crucial tendencies that will shape martech capabilities in 2023
• Recommendations for how to proficiently deal with martech in this extremely fluid ecosystem

The culmination of the earlier 5 months of our martech investigate, this presentation is available to you cost-free thanks to the generous guidance of our lovely sponsors SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit.

Sign up for free now.

Augmenting the Martech Landscape Dataset

A single of the grievances we have heard for several years is that the martech landscape is… very well, tricky to uncover the sign in the sound.

With this event on December 6, which is heading to adjust.

In a new collaboration involving us, G2, and Clearbit, we have augmented the martech landscape dataset with enterprise profile knowledge from Clearbit and program scores details from G2. This opens up a selection of genuinely intriguing dimensions by which to examine the martech universe:

• Which items and classes are most remarkably rated?
• How extended have vendors and their classification normal been around?
• Which suppliers are the most significant? Which groups have the most personnel?
• How does the selection of sellers in a group influence individuals studies?
• How does the acceptance of solutions in martech stacks have an affect on them?

We’ll be able to share the answers to these concerns and a lot of extra when you be a part of us for Martech for 2023: The (Definitely) Significant Picture on December 6 — register for no cost now.

And if you feel that appears neat, we’ll have a genuinely specific shock for you to unveil that working day. See you then!