Motor and residence insurance provider, Spending budget Direct, has acquired Chasing Cars and trucks, an automotive information and online video platform.
Launched by Tom Baker in 2013, Chasing Vehicles also operates a YouTube channel providing impartial, lengthy-sort critiques and comparisons of new cars and trucks obtainable to Australian purchasers and providing above a million views each and every month. Financial terms have not been disclosed.
Spending budget Direct’s newest ‘insurance solved’ campaign aligns with the acquisition of Chasing Automobiles, Car & Normal main advertising and delivery officer, Jonathan Kerr observed. “Chasing Autos is an obvious fit. We are thrilled to convey Chasing Autos into the Funds Direct family members, including ‘car reviews solved’ to our outstanding buyer knowledge,” explained Kerr.
“Chasing Cars and trucks is these a great system for us to help our shoppers find and study about their up coming car purchase, when retaining and enhancing the editorial independence of this very first-level car or truck critique supply.”
Editor and founder of Chasing Autos, Tom Baker, will proceed to guide the publication, which will stay impartial, while Budget Direct will fund operations. The publication will not will need to observe the regular monetisation model observed in automotive media, exactly where shops typically promote for the exact products that they are reviewing, or usually deliver revenue right from automobile makers.
“This clear funding arrangement will make Chasing Cars and trucks the most unbiased automotive media platform in Australia, offering prospective buyers with the self-confidence that they are not consuming content funded in full or in aspect by revenue from vehicle suppliers,” Baker stated.
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