Bumble Bee Seafoods Awarded by NOSH.com for Very best New Packaging Re-Structure of 2020

Bumble Bee Seafoods Awarded by NOSH.com for Most effective New Packaging Re-Design of 2020

Bumble Bee Seafoods has been regarded by NOSH.com’s yearly “Best Of” Awards for the daring and fresh re-style of the brand’s legendary tuna cans, pouches and snack kits. Just about every calendar year, NOSH’s yearly “Best Of” Awards are offered to honor the companies, brand names, folks, solutions, thoughts and traits that are shaping the food stuff field.

This push release capabilities multimedia. Check out the complete launch in this article: https://www.businesswire.com/information/house/20201221005110/en/

Bumble Bee Seafoods Awarded by NOSH.com for Finest New Packaging Re-Style of 2020 (Photograph: Organization Wire)

“Our new package layout is seriously a reflection of what our people instructed us they preferred,” explained Amanda Baiada, Director of Built-in Internet marketing at Bumble Bee. “Consumers requested for packaging that would make it a lot easier for them to store with an emphasis on messages about taste and well being and wellness positive aspects.”

The deal re-design and style was made by San Diego’s Bex Models. Bumble Bee and Bex Manufacturers began operate on the re-design in June 2019 with a sequence of buyer focus teams. The new structure characteristics the slogan “Bee Perfectly for Life” as a nod to the brand’s re-imagined health and fitness and wellness positioning and to the dazzling foreseeable future of the organization. The new offer started to debut on grocery shop shelves in April 2020.

“With the new design and style, we aimed to honor the heritage of what Bumble Bee has stood for, but also consider how the enterprise is increasing and innovating,” mentioned Becky Nelson Dahl, Companion at Bex Brand names. “Bumble Bee needed to refresh and modernize the bundle to make the products pop on the cabinets.”

The new offer layout is aspect of a collection of strategic investments that the 120-yr-aged seafood company has created this 12 months on a bold journey of brand name transformation. In excess of the summer season, Bumble Bee showcased the new style and design in a floor-breaking new tv and digital promotion marketing campaign known as “Certainly! Bumble Bee!,” the very first major promoting campaign for the model in many years. The marketing campaign facilities on touting tuna’s several gains and asking consumers reconsider the means they customarily utilised Bumble Bee’s merchandise.

The NOSH.com award follows on the heels of Bumble Bee’s appointment as a “2020 Leading Workplace” by the San Diego Union-Tribune, for the next consecutive calendar year.

ABOUT THE BUMBLE BEE SEAFOOD Corporation

The Bumble Bee Seafood Company is passionately pursuing its function of feeding people’s life by way of the electrical power of the ocean. The legendary 120-12 months-aged fishing company consistently aims to supply mouth watering, healthy and inexpensive food items to people though functioning tricky to come across new techniques to protect the ocean and individuals that count on it. Bumble Bee is firmly anchored in a determination to hook up the globe to the ocean by re-defining sourcing, creating and experiencing products from and inspired by the ocean.

Bumble Bee’s comprehensive line of seafood and specialty protein solutions are marketed in the U.S., Canada and around 50 markets globally beneath major manufacturers including Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Beach front Cliff®. For a lot more information and facts about the business, go to TheBumbleBeeCompany.com. For item information and facts, pay a visit to www.BumbleBee.com.